Today’s episode, I’m joined by Matt Gentry. Matt is the co-founder of 77 Sports Management, a boutique sports marketing agency which he co-founded alongside business partner Gawain Davies and British tennis legend, Sir Andy Murray.
As well as dealing with a number of young professional athletes, the company also deals with all aspects of Andy’s career, including commercial deals, formulation of brand, PR, media and management strategy - and they have even overseen 50+ seed investments - including a notable investment in Castore - a company recently valued at more than £900m.
Matt first started working with Andy while at talent agency, 19 - where he also managed individual talent and media strategy, which included work with Lewis Hamilton and David Beckham - who he coincidently will be joining up with again in his next career move...
Time Stamps
2:00 - Starting 77 Sports Management with Andy Murray
7:00 - Leaving Money on the Table and Being Value-Driven
11:00 - Getting Involved in Early-Stage Investing and THAT Castore Deal
13:00 - Getting Educated on Investing
18:00 - Finding the Right Balance Between Sponsorship and Investing
20:00 - Why Sponsorship Benefits Go Beyond Monetary Value
22:00 - Managing the Different Phases of an Andy’s Career
24:00 - Setting up Andy Post-Playing Career
26:00 - Investing into the Hexagon Cup and the Rise of Padel
29:00 - The Other Sport that Andy would be Interested in Investing In 👀
31:00 - Matt’s Next Career Move - Being Reunited with David Beckham, alongside other talent at Authentic Brands Group
Additional Links
Andy Murray leaves Under Armour, will end career wearing Castore outfits
Podcast: How Castore built a billion dollar British sportswear brand - Business of Sport
Podcast: Meet The Man Behind Conor McGregor’s +$650M Empire - My First Million
Tennis Star Andy Murray Launches Padel Team
Book: A List Angels by Zack O'Malley Greenburg
Connect with Matt on LinkedIn - here
Connect with Andy on LinkedIn - here
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