Athletes from LeBron James to Naomi Osaka are starting their own production companies and they could do worse than to emulate the Legally Blonde actress turned entrepreneur's script.
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San Francisco 49ers CMO tells the SportsPro Podcast that the NFL franchise and Leeds United are already putting the wheels in motion over potential…
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Influencer marketing has become imperative for many brands. In fact, 93% of marketers report using influencer marketing as part of their strategies. For…
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The times they are a-changin. As with Facebook changing its name to Meta, the momentum change happening within the world of golf is perhaps also best…
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Perhaps the single most important consumer trend of the last decade is a stated desire to 'be more sustainable'. Organisations are increasingly making…
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In the first three months of the year, a record 15.1m people watched women's sport in the UK – with the FA Women’s Super League accounting for 58% of…
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Usain Bolt has done so much for athletics. Like Tiger Woods or Michael Jordan, he’s one of those once-in-a-generation athletes that transcended their…
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Sport has a Gen Z problem. That’s according to research reported by Morning Consult which suggested that Generation Z “is much less enthusiastic about…
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