Today’s episode, I’m joined by Jo Redfern. In September, Jo became Wind Sun Sky’s first-ever managing director of kids.
Before joining the Vancouver-based animation studio, Jo was global head of brand at 24 Watts, leading content strategy and expanding the studio’s Cozmo & Friends property into an animated series for YouTube and into a Roblox game.
Prior to that, she was head of brand at BBC Children’s & Education for eight years, overseeing live events, consumer product launches and opening a CBeebiesLand Theme Park and Hotel in 2017. She has also served in marketing and media consultant roles at companies such as WWE and Disney Branded Television.
Like in these consultancy roles, this conversation aims to apply her vast experience in kids content over to the world of sport & entertainment - leading to a ton of fresh ideas you may not have thought about before...
Time Stamps
1:30 - Why Should Sport Create Content that Resonates with Kids?
4:00 - Monetising kids Content
7:00 - What is Roblox?
10:00 - Branded Experiences on Roblox
15:00 - Why are Kids Platform Agnostic? And Why Does it Matter?
18:00 - Repackaging IP
25:00 - Personalisation of Content (Thanks to AI)
30:00 - Creating A New Sport like ‘Blade Ball’
37:00 - The YouTuber Approach to Monetisation
40:00 - Removing the Distribution Barrier
45:00 - Using Content to Educate Kids and Change Behaviour
Additional Links
Jo's Kids Media Club Podcast on Spotify or Apple Podcasts
Evan Shapiro's Substack - Media War & Peace
Zoe Scaman's Substack - Musings of a Wandering Mind
Mean Girls reposts entire movie to TikTok
Is TikTok the Future of Television?
Why Should New IP Launch on Roblox?
Connect with Jo on LinkedIn - here
Connect with Andy on LinkedIn - here
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