Applying Lessons from Formula E and Extreme E to the Hexagon Cup with Julia Wall-Clarke

Sports Pundit

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Applying Lessons from Formula E and Extreme E to the Hexagon Cup with Julia Wall-Clarke

Andy Marston

Jan 22, 2024

Today’s episode, I’m joined by Julia Wall Clarke. Julia is the current Head of Communications for the Hexagon Cup, a new, innovative padel tournament, which aims to transform the sport by bringing a new approach - an approach which is brought over by a senior leadership team that has also been behind the likes of Formula E, Extreme E, and the E1 Series.

It was at Extreme E that Julia first started working with this team as a Communications Manager, before quickly scaling the ranks to be Head of Communications and then Head of Impact and Communications.

Prior to this, she'd already gathered a wealth of experience in communications across a wide range of sports properties including Arsenal, Tennis Australia, Wimbledon, and Clipper Round the World Yacht Race.

We start this conversation by diving into the Hexagon Cup, which now, at time of release is only one week away (31st January), before diving into some of those lessons from throughout Julia’s career so far.

Time Stamps

2:00 - Introduction to The Hexagon Cup

5:00 - Taking Lessons from Formula E and Extreme E

8:00 - Injecting Sport with Purpose

12:00 - Embracing Celebrity Ownership

15:00 - The Significance of Choosing the ‘Right’ Broadcast Partners

19:00 - Taking Investment from DMG Ventures

23:00 - Retaining Authenticity While Innovating

25:00 - Applying Key Communication Skills Across Different Rightsholders

28:00 - The Difference Between Working for an Established vs Challenger League

36:00 - Applying Julia’s Career Lessons to Women’s Football

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