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Highlight Reel: YouTube Fictional Golf Drama 'Shanked' is a Paradoxically Perfect Hit ⛳️
Plus, New Balance go all-in on Cooper Flagg and Misha Sher suggests fame is rented while influence is built...
Jul 4
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Andy Marston
1
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Highlight Reel: YouTube Fictional Golf Drama 'Shanked' is a Paradoxically Perfect Hit ⛳️
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Brand Building: How eBay's Activation Had Them Off to the Races 🏁
eBay found a corner of culture where they already had something useful to offer, then they built something physical to prove it...
Jul 2
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Andy Marston
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Brand Building: How eBay's Activation Had Them Off to the Races 🏁
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June 2025
Highlight Reel: Kevin Durant Partners with QSI and Paris Saint-Germain 🏀
Plus, Challenging the myth of the "lone genius,” and Preston North End cook up social-first partnership with SpudBros...
Jun 27
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Andy Marston
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Highlight Reel: Kevin Durant Partners with QSI and Paris Saint-Germain 🏀
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Primetime Isn’t Over: How YouTube Could Save Pay TV 📺
Primetime Channels is still “nascent,” but it deserves far more attention. Currently available in the US, Germany and the UK, it allows fans to…
Jun 25
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Andy Marston
4
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Primetime Isn’t Over: How YouTube Could Save Pay TV 📺
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Highlight Reel: Netflix To Soon Open Doors to Physical Fandom 🏠
Plus, ATP leverages Trace to bolster fan database and The R&A Roblox game "Just Swing" drives participation through Topgolf activation...
Jun 20
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Andy Marston
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Highlight Reel: Netflix To Soon Open Doors to Physical Fandom 🏠
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Marketing Tu(Tour)ial: What We Can Learn from Will Smith’ Album Launch 🎶
Distribution today is about tapping attention rather than buying space. And creators are the infrastructure that makes that possible...
Jun 19
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Andy Marston
2
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Marketing Tu(Tour)ial: What We Can Learn from Will Smith’ Album Launch 🎶
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Highlight Reel: Como 1907’s Tourism Arm Takes Off ✈️
Plus, a story about new Spurs boss Thomas Frank and SailGP embrace augmented reality with Tabletop iOS Viewer...
Jun 13
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Andy Marston
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Highlight Reel: Como 1907’s Tourism Arm Takes Off ✈️
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Highlight Reel: Could R360 Have Positive Knock-On Effects for Rugby? 🏉
Plus, Steve Ballmer talks basketball, basketball, basketball and Gatorade leverage a 'Cool' asset for sponsorship activation...
Jun 6
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Andy Marston
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Highlight Reel: Could R360 Have Positive Knock-On Effects for Rugby? 🏉
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Lesson 601: How the Miami HEAT Empowered Entrepreneurship from Within 🔥🏀
What the HEAT has built is a model for what modern sports organisations can become. Not only licensees. Not just partners. But product builders, brand…
Jun 4
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Andy Marston
3
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Lesson 601: How the Miami HEAT Empowered Entrepreneurship from Within 🔥🏀
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May 2025
Highlight Reel: YouTuber Makes a Try for Rugby Broadcasting, Acquiring Pro D2 Rights 🏉
Plus, SURJ and Kings League to kick-off a MENA Edition and Airbnb make themselves at home with Tour de France Partnership...
May 30
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Andy Marston
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Highlight Reel: YouTuber Makes a Try for Rugby Broadcasting, Acquiring Pro D2 Rights 🏉
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Taco or Not Taco: The Case for Being Data-Informed, Not Data-Led 🌮
“We want to be more data-driven.” It’s a phrase that sounds progressive, even essential. But it carries hidden risk.
May 28
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Andy Marston
3
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Taco or Not Taco: The Case for Being Data-Informed, Not Data-Led 🌮
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Highlight Reel: Real Madrid Breaks Ground, Physically and Metaphorically, with Innovation District 🏗️
Plus, we explore how XR could impact sponsorship and the opportunities that emerge as Airbnb relaunches it experiences platform...
May 23
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Andy Marston
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Highlight Reel: Real Madrid Breaks Ground, Physically and Metaphorically, with Innovation District 🏗️
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