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Big Idea

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Slam Dunkonomics: Why Investing in Africa is Net Positive for the NBA (and others...) 🏀
By recognising the growing market, developing talent and infrastructure, and unlocking commercial opportunities, African sports can offer significant…
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Andy Marston
Driving Change: What Sport Can Learn from Uber on Finding Its Route to Profitability 🚕
With digital transactions reaching $14.78 trillion by 2027 and influence of traditional sponsorship waning, rightsholders need to start thinking more…
US OpenAI: Is Artificial Intelligence Ready to Serve Your Organisational Workflows? 🎾
The launch of ChatGPT Enterprise and US Open's use of watsonx will have many organisations scrambling to identify where AI fits in their workflows, but…
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Andy Marston
Balancing Act: Messi, Verstappen and Dealing with Dominance ⚖️
Messi's arrival in the US has changed the fortunes of Inter Miami CF at the cost of disrupting the competitive balance of the MLS. The question is, does…
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Andy Marston
Players Fund: The Rise and Rise of Athlete Investors 💸
In a world of individuals, athletes are recognising the power of equity over endorsement and looking to expand their horizons to find more ways to get…
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Andy Marston
Immaculate Grid: A Not So Trivial Form of Fan Engagement? 🟩
While fantasy and prediction games thrive during the season, trivia challenges testing niche sporting knowledge such as Immaculate Grid have emerged as…
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Andy Marston
Digital Revolut-ion: Why it's Important That WeWork On and Offline 🏢
While digital will remain an important pillar in every rightsholder’s strategy, the opportunity to also engage through physical spaces like offices and…
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