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Game On: Experiential Venues Worth a Shot to Engage Fans Outside the Stadium
A remarkable 69% of fans, particularly from younger generations, now prefer watching sports outside the venue. Could experiential venues like TOCA…
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Andy Marston
Game-Changer: Grand Slams Forge Path for ‘Premier’ Tennis Tour 🎾
Plus, Arsène Wenger visits India, and the Women's Super League and Championship opt for NewCo...
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Andy Marston
November 2023
In The Game: How Ultimate Team Inclusion is Driving Women’s Football Forward 🎮
While previous editions of EA Sports’ popular video game have featured female players, they had never previously featured in the game’s most popular…
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Andy Marston
Building Hope: How AI was Used to Challenge Existing Football Governance ⚽️
Plus, Amazon sell-out of ads for Black Friday game, and Eva Longoria adds a new dimension to the Hexagon Cup
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Andy Marston
Finding the Fairway: How the PGA Tour could Change the Sporting Landscape... ⛳️
The PTO's success in building community among its athletes through equity ownership serves as a compelling precedent for the PGA Tour, who in following…
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Andy Marston
TikTok Tactic: Juventus tap into the Freestyle World Championships ⚽️
Plus, PLL teams are assigned their home markets, and can we learn anything from the revitalisation of shopping centre staple, Claire's?
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Andy Marston
Keeping Score: Bridging Rivalries to Win in an AI-Powered Future
Amid big tech's fight to dominate general intelligence, there remans an opportunity for specialist AI companies with exclusive access to high-quality…
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Andy Marston
Power Play: BCCI consider $5 Billion Saudi IPL Investment 🏏
Plus, IOC follows in the footsteps of FIFA, and the opportunities facing us following OpenAI's GPT launch.
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Andy Marston
Running Like Strava: Drawing Inspiration from the Participatory Sports Boom 🏃‍♂️
Strava has taken the idea of a physical sports club and translated it to the online realm to become the world's largest sports community - an idea yet…
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Andy Marston
 and 
Darren Douglas
Foul Play: ESPN Called Out over Deep Fake Interview 🎥
Plus, is Serie A the canary in the coal mine? and another creator-led brand throws its hat in the sport sponsorship ring
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Andy Marston
October 2023
Perfect Stormz: Making Diversity and Inclusion in Football a lot less Merky ⚽️
Merky FC can provide organisations with an alternative platform from which to source candidates, as well as raising awareness of the different roles in…
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Andy Marston
Rollercoaster Ride: FC Barcelona partner with PortAventura to design themed attractions 🎢
Plus Saudi Arabia launch the eSports World Cup, Overtime launch a women's basketball league, and Sports Pundit Social Club expands to New York City
© 2023 Andy Marston
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