Early Christmas Present: Your Top 5 Articles of 2022 🎁
Thank you so much for your continued support of this newsletter - it is so greatly appreciated. Here are the posts that you, the readers, loved most in 2022. Do you agree with these rankings?
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Merry Christmas!
Going into the festive period has given me an opportunity and reflect on the content that I’ve shared over the past year and study what has been best received (using a crude measurement of open rates and likes on LinkedIn and Twitter).
This culminated in the creation of this list of your top 5 articles of 2022*👇
Shadow boards: What sport can learn from Prada and Gucci
A PRIME Example: Why top influencers are ditching brand deals
Premflix: What does MLS’ $2.5bn streaming deal mean for the Premier League?
Sweaty equity: Why sports leagues are setting up investment funds
Franchise aggregation: Could 49ers drive new sponsorship Leeds?
* Your = Sports Pundit reader. Unfortunately I lack the data that I complimented Spotify, Strava, and Southampton for in last week’s post. The irony isn’t lost on me!
P.S. please share or forward this to friends and colleagues who you think might enjoy and benefit from this content 🙏
Shadow boards: What sport can learn from Prada and Gucci 👠
Gucci introduced a shadow board after a period of declining sales as a result of being too slow in responding to how the internet and influencers were changing its market. Could they have a place in the sports industry?
A PRIME Example: Why top influencers are ditching brand deals 🧃
There is a lot that sports teams can learn from influencers. YouTubers KSI and Logan Paul's recent sponsorship deal with Arsenal for their new drinks brand, Prime Hydrate is the perfect example.
Premflix: What does MLS’ $2.5bn streaming deal mean for the Premier League? 🍿
For the first time in history, fans will be able to access everything from a major pro sports league in one place. On paper, it sounds great. So, why wouldn't the Premier League strive for this 'streaming nirvana'?
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Sweaty equity: Why sports leagues are setting up investment funds 💸
The NBA is the latest in a series of leagues setting up their own private equity divisions to capitalise on the suppliers serving them.
Franchise aggregation: Could 49ers drive new sponsorship Leeds? ⚽️
San Francisco 49ers CMO tells the SportsPro Podcast that the NFL franchise and Leeds United are already putting the wheels in motion over potential joint partnerships.
None of the above? Let me know in the comments which article you think should have featured!
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