Though momentum has been building and objective data provided in past years, we are now in a paradigm shift for women's sport - as evidenced by the NWSL and March Madness, argues Alex Abrams.
Good piece on women's sport and its inexorable rise, Andy.
See Guardian article by Suzanne Wrack (11/04/23) on failure of Lionesses' success to impact on inner city teen girls. Key point-
' The adolescent brain is malleable around ages 13-14. They are hardwired for peer approval. So if the thing that means you're cool in school is men's football and everything associated with it, and women's football makes you uncool, if you love women's football, its really hard to embrace that.'
This is really cool. We talk about women’s sports news, events and topics related to funding so we will defo link this article in our next newsletter. Great post thank you 😃