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Sweaty equity: Why sports leagues are setting up investment funds 💸
The NBA is the latest in a series of leagues setting up their own private equity divisions to capitalise on the suppliers serving them.
Andy Marston
Nov 8, 2022
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Sweaty equity: Why sports leagues are setting up investment funds 💸
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Looking ahead: Could these 5 brands emerge as sponsorship saviours in 2023? 🔮
Using a crystal ball and all tricks of the trade I can remember from my time as a Research Manager, I’ve taken a look at 5 brands that I believe could…
Andy Marston
Jan 17
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Looking ahead: Could these 5 brands emerge as sponsorship saviours in 2023? 🔮
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Could 'franchise aggregation' drive new sponsorship Leeds? ⚽️
San Francisco 49ers CMO tells the SportsPro Podcast that the NFL franchise and Leeds United are already putting the wheels in motion over potential…
Andy Marston
Sep 13, 2022
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Could 'franchise aggregation' drive new sponsorship Leeds? ⚽️
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Embracing Innovation: Is Artificial Intelligence About to Change the Game? 🧠
The rising prominence of AI across new industries has some worried, but the conclusion is the same. Embraced openly and responsibly, these innovations…
Andy Marston
Nov 1, 2022
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Embracing Innovation: Is Artificial Intelligence About to Change the Game? 🧠
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Code Red: Google's disruption offers opportunity for the sports industry 🔍
OpenAI’s ChatGPT has caused a ‘Code Red’ alert among Google's management team but does a reinvention of the search engine business model actually…
Andy Marston
Jan 3
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Code Red: Google's disruption offers opportunity for the sports industry 🔍
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Women's sport: Creating a generation of entrepreneurs 📈
If we can provide more girls and women with opportunities to engage in sport, could we potentially help to close the entrepreneurial gap and increase…
Andy Marston
Sep 27, 2022
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Women's sport: Creating a generation of entrepreneurs 📈
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Embracing identity: What we can learn from Liquid Death ☠️
With more entertainment 'on tap' than ever before, this article explores the parallels for sports properties and the brands who've thrived despite…
Andy Marston
Nov 22, 2022
7
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Embracing identity: What we can learn from Liquid Death ☠️
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Sobering up: Does sport need alcohol to bring fans together?🍻
A senior EFL official told UK MPs that they want regulations surrounding the sale of alcohol to be reduced but with younger generations drinking less…
Andy Marston
Jan 24
6
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Sobering up: Does sport need alcohol to bring fans together?🍻
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The great divide: The future of social media 📱
With the fortunes of Meta and Musk headline news, here's how social media is changing (and how we can change with it).
Andy Marston
Nov 15, 2022
6
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The great divide: The future of social media 📱
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Highlight Reel: Amazon is working on a standalone app for sports content 📱
This week's top stories feature Manchester United, ESPN, YouTube, Professional Triathletes Organisation, the NFL, NOBULL and a special A-Z Guide to…
Dec 30, 2022
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Highlight Reel: Amazon is working on a standalone app for sports content 📱
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Personalisation: Unwrapping key lessons from Spotify's annual campaign 🎵
As Southampton FC have done in recent seasons with their 'Season In Review' campaign, how can we also take inspiration from Spotify Wrapped and…
Andy Marston
Dec 13, 2022
5
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Personalisation: Unwrapping key lessons from Spotify's annual campaign 🎵
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Highlight Reel: 'Content + Commerce' the perfect equation for Amazon 🏈🛒
This week's top stories feature Amazon, the NFL, Premier League, Major League Pickleball, TikTok, and collection of awesome female athletes.
Andy Marston
Oct 21, 2022
6
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Highlight Reel: 'Content + Commerce' the perfect equation for Amazon 🏈🛒
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