Listen Up: A Ticket to Conversations Around Industry-Defining Ideas and Trends 🎧
Have you heard the Sports Pundit Podcast yet? I interview athletes, executives, founders, and investors to keep you ahead of the pack within the ever-evolving world of sports and entertainment
I’ve got something a bit different for you today…
As I’m away (at SportInnovation in Dusseldorf), you’ll have to wait for a new podcast episode from me - a conversation with Mike Armstrong, Chief Marketing and Communications Officer at Juventus.
That said, this break in programming makes for an opportune moment to revisit some of the previous conversations that I’ve had - and which you may have missed!
Conversations like (in no particular order);
Getting into the ‘Future’ Business with a Kids Content Expert 🧸
How Zwift Challenged the Tour de France 🚴♀️
How the DRL is Captivating the Attention of an Entirely New Audience 📸
Why Hampton and Richmond Prioritised Brand Over Money 💸
How Chelsea FC’s Women are Forging their own Commercial Path ⚽️
Happy Listening!
Andy 😊 🙏
P.S. Want to get Sports Pundit updates to your phone? Join our WhatsApp Broadcast Channel here 📲
P.P.S. Are you based in New York or Manchester? Make sure to RSVP to the upcoming meet ups on Wednesday 27th March
Today’s Newsletter is brought to you by the Global Institute of Sport!
The Global Institute of Sport is the leading destination for Master's degrees, executive education and professional qualifications in sport around the world.
They count world-famous stadiums and surrounding venues among their state-of-the-art campus facilities across the globe, including London's Wembley Stadium, Miami's DRV PNK Stadium and Melbourne Cricket Ground.
Ready to master the global sports industry? Enquire today about their in-person and online courses.
THE PODCAST
Brought to you by me, Andy Marston, the Sports Pundit podcast is your ticket to conversations around industry-defining ideas and trends with athletes, executives, founders, and investors - such as Jo, Kate, Ari, Stefano, and Zarah
I’ll highlight some of the other episodes and amazing people that I’ve spoken to - people like Leanne, Rory, CiCi, Michael, and Mihir - in a future newsletter.
Among the ones highlighted today, Stefano currently leads the way (based on number of listens) but let me know which of these conversations was your favourite!
FUTURE BUSINESS
In my conversation with Jo, we discuss the opportunity for rightsholders on Roblox, YouTubers’ monetisation strategies, the personalisation of content and experiences (thanks to AI), and adapting to consumers who are platform agnostic.
Not yet a subscriber? Join over 2,000 sports business leaders, from Formula 1 to the Premier League, that read Sports Pundit every week to get impactful industry insights.
WOMEN’S STRATEGY
In my conversation with Kate, we discuss the launch of the Zwift Academy, what community looks like on Zwift, the (positive?) impact of COVID, the launch of the Tour de France Femmes avec Zwift, making triathlon a stadium sport, and an opportunity for the Apple Vision Pro?
NEW AUDIENCES
In my conversation with Ari, we discuss the development of drone technology, robotics, and AI, solving problems for partners and tapping partners to solve problems, engaging with fans away from broadcast TV, and esports as a talent funnel and engagement tool.
Want to get Sports Pundit updates to your phone? Join our WhatsApp Broadcast Channel here 📲
The Sports Pundit Social Club (SPSC) was designed to enable you to hang out with other readers (i.e. exceptional folk from across the industry) without the heavy cost that often goes with traditional sports industry events.
This month, we’ve hosted an event in London and have ones coming up in New York, and Manchester (LA will return next month) 👇
LONG-TERM THINKING
In my conversation with Stefano, currently the most listened to episode of the podcast, we discuss moving from the Premier League to the National League, setting benchmarks, looking for lessons from outside football, engaging with and empowering youth, and being transparent with your fans.
COMMERCIAL INDEPENDENCE
In my conversation with Zarah, we discuss the NWSL finals, the case for women’s football to be standalone from the men’s, the difference between international and domestic growth for the women’s game, and what lessons can be taken from men’s football as well as men’s rugby.
JOB BOARD
Sr. Manager, Partnerships - WTA Ventures (UK, US, Remote)
Partner Content Manager - Red Bull Racing (Milton Keynes, UK)
Director of Broadcast Operations - National Women’s Soccer League (New York, US)
Creative Director - Ladies Professional Golf Association (Florida, US)
Director, Hospitality - TKO - Ultimate Fighting Championship (Las Vegas, US)
Do you have a job you’d like to promote to the amazing readers of this newsletter? Email me 📩
Today’s Newsletter is brought to you by the Global Institute of Sport!
The Global Institute of Sport is the leading destination for Master's degrees, executive education and professional qualifications in sport around the world.
They count world-famous stadiums and surrounding venues among their state-of-the-art campus facilities across the globe, including London's Wembley Stadium, Miami's DRV PNK Stadium and Melbourne Cricket Ground.
Ready to master the global sports industry? Enquire today about their in-person and online courses.
Not yet a subscriber? Join over 2,000 sports business leaders, from Formula 1 to the Premier League, that read Sports Pundit every week to get impactful industry insights.