Sports Pundit

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Highlight Reel: Amazon is working on a standalone app for sports content 📱
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Highlight Reel: Amazon is working on a standalone app for sports content 📱

This week's top stories feature Manchester United, ESPN, YouTube, Professional Triathletes Organisation, the NFL, NOBULL and a special A-Z Guide to 2022.

Dec 30, 2022
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Happy Friday!

Before signing off for 2022, the sports industry has made its final moves of the year. Here are five of the top talking points to mull over👇

  1. Man United takeover could be coming very soon…

  2. Amazon is working on a standalone app for sports content

  3. ESPN hails 2022 as cross-platform success

  4. Professional Triathletes Organisation raises $30m in Series B

  5. NFL invests in growing apparel company NOBULL

Bonus: Sports Pundit: An A-Z Guide to 2022

Twitter avatar for @AndyMarstonSP
Andy Marston @AndyMarstonSP
Ready? If you work in or around the global sports industry, you've undoubtably seen @DavidCushnan's handy A-Z guide of what to look out for in 2023. Well, here's what you would have already seen if you were subscribed to @SportsPunditHQ, my weekly newsletter 👇
11:42 AM ∙ Dec 30, 2022
7Likes3Retweets

Wishing you all a very Happy New Year and looking forward to what 2023 will bring!

Andy


Man United takeover could be coming very soon… ⚽️

New year, new owner?

That could be the case for Manchester United with a takeover of the Premier League team “coming very soon,” according to The Athletic.

It was previously reported that the Raine Group, who oversaw the sale of Chelsea to Todd Boehly, intends to complete a sale in the first financial quarter of 2023.

Manchester United was last valued at $4.6 billion by Forbes but the Glazers are reportedly looking for a price above $7.2 billion.

Twitter avatar for @talkSPORT
talkSPORT @talkSPORT
The Glazers sale of Man United could be completed 'very soon,' according to reports #MUFC
talksport.comManchester United takeover ‘could be coming very soon’ as update emergesManchester United’s takeover could be completed ‘very soon’, it is being reported. The Red Devils are currently on the market with the Glazer family keen for a full sale of the cl…
9:45 AM ∙ Dec 30, 2022
356Likes34Retweets

Amazon is working on a standalone app for sports content 📱

Amazon has discussed doing a stand-alone app for watching sports content, according to a new report from The Information. The move comes after CEO Andy Jassy recently called live sports “a unique asset” that Amazon will continue to invest in.

Whether the company proceed with the effort, the discussions suggest Amazon is thinking about alternative ways to squeeze revenue out of the billions of dollars it has spent on live sports, which are currently included in the standard Prime membership.

Twitter avatar for @TechCrunch
TechCrunch @TechCrunch
Amazon is working on a standalone app for sports content, new report claims tcrn.ch/3C6mYOG by @AiishaMalik1
tcrn.chAmazon is working on a standalone app for sports content, new report claimsAmazon is developing a standalone app for watching sports, according to a new report from The Information.
4:07 PM ∙ Dec 28, 2022
36Likes10Retweets

ESPN hails 2022 as cross-platform success ✅

ESPN has revealed audience data for 2022 which highlights how it has successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets.

It’s figures on YouTube are especially eye-catching.

ESPN's 15 official channels (7 of which launched this year) on the Google-owned platform set a number of records, including over 20 billion views. That growth is helping ESPN and its property partners reach an audience far younger than programming on linear TV.

Twitter avatar for @AustinKarp
Austin Karp @AustinKarp
ESPN the Ocho? Think bigger -- like the 15 channels ESPN now has on YouTube reeling in much younger demos than on linear TV (85% between 13-44). I chatted with execs from the two media giants about the strategies and content that made 2022 so successful:
sportsbusinessjournal.comESPN makes strides on YouTube with focused effort, new channelsESPN has planted its flag across the spectrum of social media, but this year was one where the company made concerted efforts to test and grow on YouTube.
9:24 PM ∙ Dec 27, 2022
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Professional Triathletes Organisation raises $30m in Series B 🚴‍♂️

Congratulations are in order for The Professional Triathletes Organisation (PTO) which has completed a $30 million Series B funding round led by Divergent Investments, a Luxemburg-based private equity fund.

Majority investors in the round included the Welsh billionaire Sir Michael Moritz and Warner Bros. Discovery, which in July, signed an exclusive multiyear partnership with the PTO to broadcast live and on-demand coverage of the PTO tour.

Twitter avatar for @protriorg
PTO @protriorg
PTO Announces Series B financing with Divergent Investments, Sir Michael Moritz & Warner Bros. Discovery 📰 @WBDsports Read more 👇 protriathletes.org/media-releases…
protriathletes.orgProfessional Triathletes Organisation Announces Series B Financing with Divergent Investments, Sir Michael Moritz & Warner Bros. Discovery …Professional Triathletes Organisation announces Series B funding Divergent Investments, Sir Michael Moritz and Warner Bros. Discovery
9:21 AM ∙ Dec 23, 2022
28Likes1Retweet

NFL invests in growing apparel company NOBULL 👟

Earlier this month NFL owners voted to invest in apparel and footwear brand NOBULL, according to The Athletic. As part of this transaction each owner has agreed to put another $5 million, or $160 million, into 32 Equity, the league’s venture capital fund which will make the investment in the apparel brand.

The brand, which was founded in 2015 by Reebok alum, built its reputation and following among the CrossFit community before more recently sponsoring the NFL Combine.

Twitter avatar for @TheAthleticNFL
The Athletic NFL @TheAthleticNFL
NFL owners voted last week to invest in upstart apparel and footwear brand NOBULL. The company, known for CrossFit gear, agreed in August to take over New Era's sponsor role at the NFL Combine.
theathletic.comNFL invests in growing apparel company, new Combine partner NOBULLNFL venture capital fund 32 Equity will back the company known for CrossFit gear which takes over New Era’s sponsor role at the Combine.
6:46 PM ∙ Dec 19, 2022
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Sports Pundit: An A-Z Guide to 2022 📖

Every year Leaders In Sport’s David Cushnan shares an excellent A-Z guide on upcoming areas to watch out for in the sports industry. I decided to borrow the format and apply it to content from this year’s newsletter, from Artificial Intelligence, to Ghost Kitchens, and Private Equity.

If you’ve enjoyed this years content and you’re active on Twitter, sharing, liking, or RTing the tweet is all greatly appreciated.

Twitter avatar for @AndyMarstonSP
Andy Marston @AndyMarstonSP
Ready? If you work in or around the global sports industry, you've undoubtably seen @DavidCushnan's handy A-Z guide of what to look out for in 2023. Well, here's what you would have already seen if you were subscribed to @SportsPunditHQ, my weekly newsletter 👇
11:42 AM ∙ Dec 30, 2022
7Likes3Retweets

Not yet a subscriber? Join 1000+ sports business leaders from Fnatic to Formula 1 that read Sports Pundit every week to get impactful industry insights.

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