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Big Idea

Diving in deeper to a story or trend (as published first by JohnWallStreet)
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Looking Inward: Embracing AI Beyond the Transfer Window ⚽️
AI has been embraced within talent ID and recruitment at football clubs but the same openness to innovation is yet to become prevalent in other…
Future Gazing: EuroLeague was Early on OTT, Sees VR as Next Big Opportunity 👀
The EuroLeague sees VR akin to OTT circa late '00s. While few are currently paying attention, there is an opportunity to get a head start on a…
Power Players: Gucci, NHL Lead Way in Empowering Next Generation
Engaging younger generations in decision making processes through shadow and advisory boards offers rightsholders an opportunity to overcome the…
Tik Tok: A Matter of Time Before Other Rights Holders Embrace Social Live Streams 📱
Burnley FC Women and World Jai Alai League's relative success when streaming to TikTok provides encouragement for rights-owners seeking to reach new…
Power Play: Saudi's T20 Investment Could Offer Greatest Upside Yet 🏏
With a popular format, known teams and a collective of high-profile players, if they can secure the BCCI's backing, Saudi Arabia's proposed T20 league…
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Funding Sprint: Private Investment Needed to Get Athletes Back on Track
American Track legend, Michael Johnson, believes the sport needs to be reimagined to thrive long term, and sees an opportunity for it to take…
Conglomerate thinking: Endeavor positioned to become sport’s LVMH 👜
After the acquisition of WWE for $9.3 billion, Endeavor CEO Ari Emanuel appears best positioned to become sport's answer to Bernard Arnault.
© 2023 Andy Marston
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