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Moving Swiftly: NFL and Kansas City Chiefs Capitalise on Taylormania! 🏈
Plus, praise for Luton Town's approach to sponsorship and Spotify launch a pilot for AI-powered podcast translation.
Slam Dunkonomics: Why Investing in Africa is Net Positive for the NBA (and others...) 🏀
By recognising the growing market, developing talent and infrastructure, and unlocking commercial opportunities, African sports can offer significant…
 • 
Andy Marston
Creator Play: NFL to Quarterback Content Distribution Across YouTube 🏈
Plus, Lars Stegelmann discusses targeting multiple fan groups, and PUMA get in the game through a collaboration with Rocket League.
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2023: The Year Women’s Sports Move into a League of Their Own 🏀
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Players Fund: The Rise and Rise of Athlete Investors 💸
 • Andy Marston
Speaking Up: Women's Sport is (Finally) Finding its Voice 🗣
Driving Change: What Sport Can Learn from Uber on Finding Its Route to Profitability 🚕
Immaculate Grid: A Not So Trivial Form of Fan Engagement? 🟩
 • Andy Marston
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Driving Change: What Sport Can Learn from Uber on Finding Its Route to Profitability 🚕
With digital transactions reaching $14.78 trillion by 2027 and influence of traditional sponsorship waning, rightsholders need to start thinking more…
Scoring Views: How The Sidemen Can Help Football Stay Centre Stage ⚽️
Plus, George Pyne suggests a new operating model for sports, and the founders of Formula E present a new Padel tournament...
US OpenAI: Is Artificial Intelligence Ready to Serve Your Organisational Workflows? 🎾
The launch of ChatGPT Enterprise and US Open's use of watsonx will have many organisations scrambling to identify where AI fits in their workflows, but…
 • 
Andy Marston
Unscripted Drama: ACC Football to Play Out in Theatres Across the US 🏈 🍿
Plus, football kits converge with high fashion, and the Rajasthan Royals eye £25m Yorkshire CCC investment...
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Andy Marston
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Balancing Act: Messi, Verstappen and Dealing with Dominance ⚖️
Messi's arrival in the US has changed the fortunes of Inter Miami CF at the cost of disrupting the competitive balance of the MLS. The question is, does…
 • 
Andy Marston
The Warm Up: Could a Basketball League Be MENA’s Next Slam Dunk? 🏀
Plus, why don’t more brands own sports leagues? And an attendance spike for women’s volleyball in the US
 • 
Andy Marston
Players Fund: The Rise and Rise of Athlete Investors 💸
In a world of individuals, athletes are recognising the power of equity over endorsement and looking to expand their horizons to find more ways to get…
 • 
Andy Marston
Sports Pundit
Sports Pundit
applying big ideas to the sports industry
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